Writing for both man and machine

SEO Copywriting

Item: Morningtrains digital solutions
Rating: 5
Author: Ole Dommer

Sublime SEO copywriting makes your website visible to search engines and creates value for your readers. Visibility and your ability to create value have an enormous impact on your Google ranking.

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Engaging copy for both search engines and your users

SEO copywriting optimizes content for both man and machine, but it requires some creative thinking during the creation of your content. You have to include the keywords that you want your content to rank on, along with the terms and concepts related to the keywords. Google has to know your content’s exact theme.

Have you ever heard the phrase “content is king”? Sublime SEO copywriting requires a clear and interesting message. Google evaluates your content by counting the number of specific keywords and analyzing whether readers actually read your content. SEO copywriting should always be engaging and focused on creating value for the reader. Your overall goal is to create content that your readers find interesting while focusing on specific keywords. Reaching that goal will reward you with a quality stamp from Google and better rankings.

Maria og Thomas arbejder på at søgeoptimere din hjemmeside

How we do SEO copywriting

Our work begins with mapping your website and determining the keywords that are relevant to your products/services. We then use that insight to combine your landing pages with the relevant keywords.

We also analyze your closest competitors and assess whether your website has enough content to exceed them and whether your content's quality is high enough.

Based on this analysis, we make recommendations regarding the length of your SEO content and how often your important keywords should be included.

Lastly, we also recommend which Call-To-Actions (CTRs) the different SEO content should encourage in order to increase the conversion rate of your website’s visitors.

The important elements of SEO copywriting

Customer analysis

In order to create SEO content that follows the communicative style of your company, we need to research your website, product, and industry.

Keyword analysis

We locate the keywords that reflect the behavior of that part of your target group which is the most likely to make a purchasing decision.

Copywriting

The content is created based on previous research, the content writers' communication skills and their SEO knowledge.

Link building

When we have written the SEO content, we prep the initial work of selecting future links and find anchor texts that could help boost your Google rankings.

Facebook Optimizing

"Morningtrain is a very capable
business partner. They help
us with both developing
and executing our digital
plans for Lægården"

Ole Dommer

Head Master, Lægården Idrætsefterskole

5 out of 5 stars

56%

More time spend on website

18%

Lower bounce rate

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thomas fra SEO bureauet Morningtrain spreder dit SEO budskab

SEO copywriting workshop

Would you like to create your own SEO friendly content, but don't feel confident with all the aspects of the process?

We can teach you to write SEO friendly content that satisfies both man and machine.

You will learn tools and techniques to come up with solid content ideas that your audience wants to read, along with a thorough introduction to crafting SEO content for both onsite and linkbuilding purposes.

Our courses take about ½ day - give us a call if you want to hear more.

Nordic SEO copywriters

When you work with Morningtrain, your project will never be outsourced. We handle all tasks inhouse and can help write SEO content in Danish, English, and German.

You will always be able to contact the project manager directly by phone or mail to get an update or discuss challenges.

Another bonus of working with Morningtrain is that we also have web-designers inhouse, so we can develop graphics and other visual aids to support your SEO content visually.

3 SEO copywriting tips

fluebenikon bruges til 3 vigtige overvejelser om emnet

Share value

SEO copywriting is all about sharing valuable content with your readers, so you will continue to attract visitors to your website. You can achieve that by etc. writing content, where you share your industry knowledge or provide readers with tips and tricks.

Avoid duplicate content

Duplicate content means that you have the exact same content several places on your website. SEO-wise you make it difficult for Google to assess which landing pages should rank on which keywords, but if your websites’ visitors keep seeing the same content, you also give them a bad experience.

Remember the full picture

Sublime SEO copywriting is important to achieve SEO success, but it alone will not yield top results. A good SEO effort requires both onsite and off-site optimization and SEO Copywriting should, therefore, be seen as the beginning of your SEO strategy.

Contact

Do you want our help with SEO copywriting?

Do you want to hear more about how we create SEO content, and how we can improve your website rankings on Google?

Call or write our Digital business developer Mathias and get introduced to our solutions, pricing and collaboration style.

Don't be a stranger!

Contact Mathias