Digitalt bureau Morningtrain

SEO agency from Odense

Get to the top of Google search results

Search engine optimization converts 65% better than other digital channels. Therefore, there is a lot of competition in being at the top of Google.

However, a top position is not necessarily the goal with organic search traffic, but rather getting relevant traffic with the highest value.

We increase the value that our customers get via SEO by an average of 74%.

Søgemaskineoptimering bureau til kunder fra Odense, København og Aarhus

SEO agency that focuses on business

When we handle your SEO, you don't only get a dedicated SEO consultant for the task. On the contrary, we make our entire online marketing team available to you.

SEO is an interdisciplinary field that requires different competencies to achieve the best result.

At Morningtrain, we have in-house specialists in technical SEO, link building and content creation. Our skill set means that we have focus on your entire business, so you get the most out of your SEO efforts. This  guarantees that you will increase you ranking in Google - and that you will keep the rank.

marketing-bg

Play the video

The duration of the video is approx. 1 minute

Our SEO experts have your back

See how our SEO specialists pave the way of online success for your business.

See video
The duration of the video is approx. 1 minute
Peter og Karsten er i gang med at lave en SEO strategi

Always custom-made and ambitious search engine optimization

SEO should be part of your creative online marketing strategy. It requires an SEO agency that follows a thoroughly thought through plan, rather than ready-made packages and limiting workflows.

Our team consists of ambitious specialists who always think creatively and out of the box. It provides long lasting results and happy customers.

Start your growth journey

"I have worked with MorningTrain on several small to medium-sized tasks, mainly in SEO and SEM. I have been greeted by expertise and professionalism every time. Even when I have had to set strict requirements for deadlines, I was assured that deliveries will be made on time. Highly recommendable."

5 / 5

0

Andreas Bøggild Lund

Executive Assistant hos H.J. Hansen Vin A/S

Why is SEO crucial for the success of your business Get on the first page - otherwise it does not matter

Icon

Search results on page 1

The human brain is lazy whether we want to admit it or not. Therefore, most people only look at the first page when they are searching for something - Only around 25% look at results on page 2.

Icon

First place

And even more people are looking only at the first few results that Google shows them.

The first place gets approx. 33% of all traffic, second place gets approx. 15%, and third place approx. 9%.

Icon

Trafic

Therefore, it is important for your traffic (and business) that you are at least on page 1 of the search engine. From there you can climb up the ladder.

The higher you get on the results page, the more traffic your website gets and the greater your chance of converting.

morningtrain-webbureau-seo
Det tager tid indtil man kan se resultaterne af optimeringen

How long does it take before you can see results with SEO?

Too many people make the mistake of thinking that SEO is something that can be fixed in 14 days. But SEO is an ongoing process that only bears fruit after many months of great effort and cannot be resolved over a few weeks.

 

Depending on your situation, you may see a few improvements after 3 months. But the really great results, you can only see and feel after 6, 12 or maybe even 18 months.

 

Thorough SEO work requires time and patience if you want your website or webshop to reach the top of Google search results.

Therefore, as a customer, you should steer clear of SEO companies that promise quick results. Every professional SEO agency knows that SEO takes time.

If you are interested in marketing your business in the short term, but with a quick effect, then we recommend that you use Google Ads instead of SEO.

Why hire an SEO agency?

hvorfor-seo-bureau-strategi

Strategy

In an SEO agency, there will be specialists that know exactly which strategy gives your business the best chance of success with SEO. They know exactly what to do, not only to reach the top of Google, but also to increase your conversions and ROI.

hvorfor-seo-bureau-opdatering

Always up to date

SEO is an advanced marketing effort that requires that the specialist knows Google's best practices and guidelines and keeps up with new features and opportunities that are constantly changing.

hvorfor-seo-bureau-erfaring

Dedicatedion and experience

SEO requires specialists who work with Google's algorithm on a daily basis and therefore know it better than people who also have to run a business or a marketing employee who also has to do advertising on social media.

hvorfor-seo-bureau-sporing

Progress is tracked

An SEO agency knows which KPIs should be tracked so that you can see a clear process where you receive monthly status reports.

hvorfor-seo-bureau-specialister

Wide range of specialists

We can solve pretty much anything in-house, as we have a wide range of competencies across our services. So if a technical issue occurs, we can get a developer to fix it.

hvorfor-seo-bureau-support

Support

If you put your trust in an SEO agency, you will hire specialists who are passionate about getting your business optimized. You are therefore always welcome to contact us regarding questions, but also if you need good advice or help.

With us, there is no such thing as "one size fits all"

Need a little push towards the top of Google? Or should we help you set up tracking?

See our 3 different SEO packages and find the solution that fits your business.

SEO package solutions that match your business objectives perfectly

Contact our Digital business developer Mathias at 30 14 88 38 if you would like to discuss things further or have questions about which solution is right for your business.

Get started

You get:
Expected increase in visitor number by 10-20%
SEO and competitor analysis
Keyword analysis and optimization of 1-3 keywords
We build 2 links to your site every month
Technical SEO errors are solved (1-3 every month)
You stay in close contact with your SEO specialist throughout the process and receive reports every month
We expect you to contribute with 40%
+
You write all new content with our guidance
You are responsible for setting up new subpages
We guide you on how to fix easier SEO errors
Price per. month
4.000 DKK
Contact us

Get your return increased

You get:
Expected increase in visitor number by 30-40%
SEO and competitor analysis
Keyword analysis and optimization of 4-8 keywords
We build 3-5 links to your site every month
Technical SEO errors are solved (5-10 every month)
You stay in close contact with your SEO specialist throughout the process and receive reports every month
We expect you to contribute with 20%
+
You write some of the new content under our guidance
We set up new subpages
Price per. month
6.800 DKK
Contact us

Go all the way

You get:
Expected increase in visitor number by 50-70%
SEO and competitor analysis
Keyword analysis and optimization of 10-20 keywords
We build 6+ high-quality links every month
Technical SEO errors are solved (20-50 every month)
You stay in close contact with your SEO specialist and receive monthly reports
We expect you to contribute with 10%
+
We write all new SEO optimized content
We set up all new subpages
You approve all new optimized content
Price per. month
>13.600 DKK
Contact us

Unsure which package to choose?

We will be happy to guide you through choosing the package best suited to your business or create an SEO strategy tailored to your needs.

Contact us
How we work with SEO in 3 phases: Analysis, Implementation and Reflection

A continuous learning process

How we work

We work agilely, which is symbolized above by the footprints that go back to the analysis phase. We divide the project into smaller sprints, where each sprint starts with an analysis phase.

This agile method means that in addition to keeping focus on the goal, we also get the most out of the optimization, because the process is repeated with new sub-goals and a new selection of search terms and subpages.

Each new sprint simultaneously increases the strength of the previous keywords and subpages.

In this way, the website is slowly and carefully built up at exactly the pace that is most effective.

seo-proces-analyse

Analysis phase

Through a keyword analysis we find the most cost-effective keywords and subpages to focus on.

seo-proces-optimering

Optimization phase

Here we optimize and implement the improvements.

seo-proces-refleksion

Evaluation phase

Here the focus is on showcasing valuable insights and results and collaborating with the customer to figure out what the next step should be.

What we do in praxis

Optimization, optimization, optimization

Once we have performed a keyword analysis based on your website content and business niche, we can begin the optimization phase.

It consists of 3 additional steps; Content optimization, Technical optimization and Link building.

Read below and get a better understanding of what an SEO effort entails.

Keyword Analysis

Content optimization

Technical Optimization

Link Building
Thomas fisker op de mest effektive søgeord som matcher content med søgeintention

Keyword analysis

A good foundation is crucial whether you want to build a house or optimize your website for search engines. Keyword analysis is part of the strategic preparation that cannot be bypassed if a structured and targeted SEO effort is to be launched. The analysis is the starting point on which SEO optimization is based.

In the keyword analysis, we identify which keywords your customers use when searching for your product or service.

Read more about how to find the right keywords yourself

Search intent

Think like your users

When a user finds your website on Google's results page, it's important that the user's expectations are met. If the user's search intent does not match what you sell or inform about, then the user will most likely click on one of the competing links. This will affect your overall clickthrough rate.

If the user still clicks on your link, but inside the website does not find the answer to what they have searched for, then they will quickly click away from the site again. This is perceived by Google as something negative, which will affect your ranking.

Therefore, the user's search intent greatly affects both your click-through rate but also your ranking on Google.

Our job is to find the correct search terms where the user's intention matches what you offer.

Vores SEO team tÌnker pü købprocessen mens de laver søgeordsanalysen

Buyer keywords convert better

When we do a keyword analysis, we also think about if they are keywords that show buyer intent. By buyer keyword we mean that people use different keywords depending on how far along they are in their buying process.

 

A user searching for "car" is not necessarily interested in buying a car. Maybe he's just looking for a picture of a car. However, if a user searches for "Buy Silver Fiat Panda", it is immediately more likely that the user is considering buying a silver Fiat Panda.

 

Buyer keywords often consist of several words. The further into the buying process the user is, the more specific the user is about what he is looking for because he knows what he wants. By including buyer keywords in your SEO strategy, we increase your chances of getting more conversion and more orders.

Content optimization

The purpose of content optimization is twofold. When your content is optimized and attractive to your visitors, you create value for them. If they like your content, they are more likely to stay on your website for longer and go through your various subpages. In addition, they will also tend to return for updates and more content.

Google will notice that your page gets a steady stream of returning visitors and that the new visitors stay on your site for a long time. Google sees this as a sign that your site is relevant and it is rewarded in the search results.

When we optimize your content, we only think about giving your visitors the best experience and a better experience than your competitors.

Naturlig optimering af content med brugeren i fokus

Best practice in text optimization

One of the most difficult parts of content optimization is the optimization of texts on a website.

 

Google scans your website's text to find out what the website is about. In order to keyword optimize one's website, there should be a match between the words used in the texts and the search terms chosen to focus on. However, many amateurs believe that adding as many search terms as possible to their texts on the website will give them a higher ranking.

 

Google, on the other hand, is far from a stupid machine and quickly sees through this as spam, which in turn has a negative effect on your ranks. At the same time, this practice disrupts the reading flow, resulting in a poor user experience.

 

Our job is to do a natural text optimization. We make sure that headings and signatures, URLs, image names, alt texts, page titles and meta descriptions are also optimized.

 

Start your growth journey

 

seo-tekster

Copywriting

A successful SEO effort often requires new or more copy on your website. This causes problems for companies as they either do not have time for this, cannot manage it or do not know how to write catchy content that provides value to the reader and at the same time contains the relevant search terms.

 

That is why we offer copywriting for SEO as a service. We have content creators who specialize in copywriting and who are guaranteed to deliver texts that are both written with a fresh perspective, optimized and relevant to your visitors.

 

This service can be combined with setting up a new subpage, link building or new blog posts.

 

If you want to create the greatest possible effect, we can at the same time make the content appealing by developing infographics or other visual material to support your new optimized copy.

Vores tysk SEO specialist hjĂŚlper med tysk SEO

Are you dreaming of expanding to the German market?

Do you want to enter the digital market in Germany but are in doubt about how to get started?

We offer German SEO to open the door to the lucrative German market and at the same time put you ahead of the competition.

Technical search engine optimization

Technical SEO is about optimizing factors that are related to the coding of the site.

Here, work is done on the underlying functions of a website, which are not immediately apparent to the visitor, but which in fact have a great influence on the page's performance.

Read more about technical SEO

Speed wins the ranks

Website speed optimization

Experienced SEO agencies know that speed is an important part of usability. We have all tried visiting a website which took forever to loading. And what do we do when we come across such a site? We click away.

 

Low speed is annoying, and instead of waiting, it is much easier to leave the page and find another one that contains similar information.

 

Google is committed to showing its users the most user-friendly websites. But a slow website is far from user friendly. Speed ​​thus affects your ranking and we work to ensure that it is positively affected.

Optimering af mobilvenlighed er en del af vores arbejde med teknisk SEO

58% of all searches are done on mobile

Mobile optimization: Mobile first

When working with SEO, mobile friendliness is at the top of technical optimization.

Your customers use their smartphones for many tasks, including information retrieval and therefore there are also requirements for the websites' mobile friendliness.

If your website is not coded to be displayed on mobile devices, your website is not mobile friendly either.

At have fü links af høj kvalitet er bedre end at have en masse links, der ikke er relevante

Are all links worth the same?

When Google looks at links and how much value the individual links should be assigned, the search engine looks at:

 

Domain's Age, Authority, Relevance, Content & Link profile.

 

A car dealership, for example, gets much more out of a link from a major car magazine website than a link from the local fishing club. To get the most out of link building efforts, we focus on obtaining links from relevant and authoritative websites. This is because it signals to Google that your website is a qualified source within a particular subject area and that your website should therefore be prioritized at the top of the search results.

Vores eksperter sørger for et varierede linkprofil

Varied link profile

Authoritative and relevant links are not the only ones a website's link profile should contain. The websites that contain a wide range of links in their link profile are often the websites that perform best in Google search results.

 

Your website's link profile should include a mix of profile links, comment links, niche links, authoritative links, media links and other link types. When Google comes across a website that has links of different link types, it creates a more natural image in Google's eyes than if the website had only one type of links.

This is how we work with link building in practice

Once the technical factors are in order and the content of the website is in place, we work with link building. Here we make sure to obtain varied and relevant links from other websites that point to your website.

Competitor analysis

We analyze your competitors' link profile to see who is linking to them and find new link building opportunities that have not yet been used.

Mentions

If your website is being mentioned elsewhere, we will make this "mention" a link to your website.

Partnerships

Our specialists work with a large network of media, niche websites and larger blogs that can help our customers get relevant and authoritative links.

Link profile

Your link profile is built up as natural and varied as possible.

Morningtrains kontor i Odense har erfarene medarbejdere som arbejder daglit med linkbuilding

Link building takes time

In highly competitive industries, you can expect to spend many hours a week on link building if you want to stay on top of the search results.

Link building is hard and time consuming work, but the effort is very rewarding in terms of SEO.

SEO bureau Morningtrains samarbejdspolitik

Our exclusivity policy

At Morningtrain, we have a exclusivity policy, which states that we work with a maximum of 2 customers in the same industry and geographical location at a time.

This is your guarantee that we do not cooperate with your competitors and that you get our full focus.

SEO is never done

Working with SEO is a process that never stops. One can compare SEO with being a musician. As a musician, you need to keep creating new music (get new links and create more content) if you want to stay relevant and interesting to your listeners (Google).

By continually creating great content for your visitors and getting new links, you are constantly creating buzz in Google's hypothetical ears, signaling that your page is constantly important and popular.

So either you should always have someone internally who can handle your SEO - or you should hire an SEO agency.

Contact

Would you like to hear more about how we can help you with SEO?

If you think that our cases and approach to digital paid ads sounds exciting, our Digital Business Developer Mathias would like to talk with you.

You can call, write or meet him in person - no strings attached.

Contact Mathias
SEO Agency Morningtrain
Contact Mathias Mide