Facebook Ads

Probably the most cost-efficient marketing channel

If you want to reach a specific target audience based on their demography and interests, then Facebook ads are a great choice.

We've created numerous succesful Facebook campaigns, and we can also help you.

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Facebook ads make traditional marketing obsolete

Facebook is a classic "push-marketing" channel, where you push ads towards an identified target audience. You can compare Facebook with traditional marketing channels, such as radio and TV, which are often selected based on the assumption that their target audience is listening/watching.

Facebook is, however, both cheaper and provides more intelligent segmentation choices.

Using Facebook, you can e.g. target 18-19 year-old females, who are into fashion and live in Copenhagen, or you can target male purchasing managers in a specific geographic location or industry area.

Due to these reasons, Facebook ads have become very popular online lead generators.

How we work with Facebook ads

The journey is clear when we develop a strategy for your Facebook ads.

We always start by discussing your business goals. Do you want to expose your brand or get likes for your Facebook page? Or are you looking for more serious inbound leads?

Based on your business goals, we identify the right target audiences and begin with the technical setup and tracking. We also create the verbal and visual Facebook ads.

After the setup, we monitor the campaigns and engage in ongoing optimization, while reporting the results to you on a regular basis.

Do you want to join us on this journey?

What do Facebook ads involve?

The usual tasks within Facebook ads

Mapping of business goals

Mapping input/output so your primary business goals become clear.

Technical setup and optimization

During the technical setup and optimization, we create different Facebook ad campaigns, define bidding, budget and monitor the incoming results.

Creation of sublime content

The creation of sublime content includes the combination of well-written ads and graphical work in order to make converting ads.

Retargeting previous visitors

Retargeting is a popular and effective functionality where you can target your ads to people who have already visited your website. In this case you target behaviour instead of demography and interests.

Facebook Optimizing

"Morningtrain is a skilled
business partner who helps
us develop and handle
our digital marketing
efforts"

Ole Dommer

Head Master, Lægården Idrætsefterskole

5 out of 5 stars

56%

More time spend on website

18%

Lower bounce rate

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Facebook Ads Classes

Do you want to handle Facebook ads inhouse?

Morningtrain teaches Facebook ad classes, customized to individual companies.

You can take a class where our experts teach you Facebook ads at both a beginner or advanced level.

This is a great option for those, who want to do the day-to-day maintenance and only want the specialist’s input perhaps once a month.

Call us if you want to hear more about taking a class with us.

3 important considerations

Is Facebook the right choice?

Even though Facebook ads are great marketing channels in most cases, it is not always the best one. In case you have a target audience that is actively searching for your product, Google ads are usually more effective for generating leads.

Do you want to be involved?

If you have employees with Facebook ads skills inhouse, it can be a good idea if they help you out. You should, however, make sure that their skill-level is high, and that at least 1-2 employees actually have the time to be involved before this idea could work.

What is a customer worth?

By the end of the day, it does not really matter how much you spend on Facebook each month. What really matters is that your input is smaller than your output. It sounds simple, but many companies actually do not know whether this is the case. Calculate what a new customer is worth to you before initiating.

Contact

Would you like assistance with Facebook ads?

We have assisted many companies to grow their brand exposure, increase their number of leads or attract new employees. Do you want to achieve something similar with your Facebook ads? In that case we'd love to help.

Feel free to give our Digital business developer Mathias a call and let's take it from there.

Contact Mathias